The Power of a Digital Sales Coach

Your sales team will fall apart without proper coaching. Whether your team is experienced or not, people need recognition and education from their managers to stay satisfied with their day to day role.

Unfortunately, it’s not easy to be a sales coach. Especially if you have one coach managing many (i.e., more than 5 sales reps). Here’s what usually happens: the coach gets overwhelmed by thousands of hours of call recordings they have to review and end up asking the sales rep “what they need help with most” which places the growth and education into the sales reps hands, when often times they don’t know what they don’t know.

Fortunately, the data you need to successfully coach a sales rep isn’t convoluted or hard to understand. There is just WAY TOO MUCH of it. As a sale coach the 3 main things you need to focus on are your sales reps pitch, pace, and tone.

PITCH

Optimizing and maintaining the pitch is the hardest part of coaching a sales team because of the turbulent nature of a cold call. Your sales team will face many different objections, push backs, and prospects. Making a script on a word document that can provide certainty in all conversation paths is difficult.

This is why Suade created Suade Docs. A document editor capable of adapting to the conversation as it happens and notifying coaches on areas of improvement within the document based on actual conversations.

PACE

If your sales rep sounds too rushed or too nonchalant, it will draw a disconnect for the prospect. Monitoring and understand where your sales rep can improve from a word speed stand point can help them understand how to portray the confidence required to book more meetings.

Suade Teams gives you the ability to dive into your sales reps data from an aggregate view point. Condensing thousands of calls into one metric.

TONE

Tone is also among the most important attributes of a sales rep. If you sound scripted, you wont be taken seriously. If you sound haughty, you’ll push people away. You have to show confidence while being respectful to book more meetings. All in all you need to sound like a natural, human being.

Unless you’re a robot, analyzing the pitch, pace and tone for thousands of calls would be impossible! Let AI do the work for you.

Check out our solutions here: suade.tech

All in all, a digital sales coach can do wonders for you sales team. But an overwhelmed coach will underperform.

So take care of your employees by giving them the best tools to date.

PS, A study shows that in the last 2 years, 26% of people decided to stay at their current employer due to quality leadership in place.

Imagine if 26% of your workforce decided to stay simply because they admired the leadership. A good sales coach is a part of that. So again, invest in your people and they will stick around longer (and perform better).

Empower your sales teams now with a digital sales coach.