Why Real-Time Cold Calling AI Works

Imagine getting past the first 4 seconds of a cold call, convincing someone to give you a bit more time, and then as you dive into the meat of the conversation, they ask you a question you're supposed to know but forgot.

Prospects, team leads, and business owners expect sales reps to have perfect memories. In reality, they're human. Computers are the ones with flawless memory—they catch every detail and recognize patterns we miss. When you combine human intuition with computer precision, you create a powerful force on cold calls.

The Computer

The computer has made unbelievable feats over the past 5 years.

• Crossed a quintillion calculations per second – yes, quintillion with a “Q.”

• Holds entire libraries in memory and recalls anything instantly — no awkward pauses.

• Trained AIs on more words than any human could read in 100 lifetimes.

• Connected the world with lightning-speed cables under the ocean floor.

• Sees patterns and details in conversations that the human brain skips right over.

The best part about this is that you can access most of these feats on your own laptop. There’s no extra steps, no qualifications, just sophisticated AI algorithms here to move your vision forward.

When it comes to sales conversations, Suade has trained an AI to help individuals maintain good sales etiquette, reducing both social awkwardness and friction. The AI can alert you if you're rambling, saying "um" too frequently, or going off topic. A conversation contains approximately 100 data points, and AI can analyze this complex information to identify potential areas that might lead to negative outcomes.

The Human

Humans can only hold about 7 pieces of data in their minds at once. Unlike computers, humans have cognitive limitations. Many software products mistakenly believe it's helpful to prompt sales reps the moment they make a mistake on a call. Through our product research and iterations, we've discovered that people simply don't have the capacity to process all this information simultaneously. It's not effective to expect someone to read, think, and listen all at the same time. This creates a significant challenge: how can we effectively deliver computer insights to humans during an active conversation?

The Combination

At Suade, we are actively iterating on how our algorithms interact with our human sellers. It's a delicate process that starts before the call and ends long after it concludes. Coaching and preparation are essential before an AI can effectively assist a human during a conversation with another person. Unless you want your sellers to act more as dumb monkeys who never grow and learn. The AI that feeds and helps humans in real-time may not be enough…. it may not be enough. So what’s better than real-time? Stay tuned.